Brooklyn · Kingston · Paris · NYC · The World
The hairstylist who made Beyonce, Naomi, and Rihanna iconic. Now building a legacy for the culture.
The Artist
Born in Brooklyn, raised in Jamaica, Jawara Wauchope's hands learned to speak the language of Black hair before he could read a fashion magazine. By 16 he was taking clients. By 2013 he was taking on the world.
Mentored by legends — Sam McKnight, Guido Palau, Luigi Murenu — Jawara forged a singular aesthetic he calls "boughetto": the refinement of couture fused with the raw edge of the streets.
"Hair is strength. I was taught that at a young age by my mother, who hasn't cut her hair in 43 years." — Jawara Wauchope, FASHION Magazine
Today, Jawara is i-D Magazine's Senior Beauty Editor-at-Large, International Ambassador for Hair Rituel by Sisley, and co-founder of Echelon Noir Productions.
Selected Work
In Motion
Hair is movement. Watch Jawara transform texture, shape, and culture on set and on stage.
As seen in
House Collaborations
Culture First
Jawara's work has never been just about hair. It has always been about what hair means — as resistance, as identity, as power.
"I wanted to send a message: be proud of who you are. Pull teams together in ways we haven't in a while." — Jawara Wauchope, Jamaica Gleaner
The movement continues with Jakara — designed not just to sell product, but to return wealth, ownership, and pride to the communities that made Black hair culture the most influential force in beauty.
Book Jawara
For editorial, campaign, red carpet, and brand partnerships. Represented by Art Partner.
Live from the feed
Read the full stories
Official Partnerships
What Jawara reaches for on set
Shop Black
Black-owned brands Jawara believes in
Credits & Attributions
All images courtesy of their respective photographers, publications, and rights holders. Editorial imagery sourced from Art Partner and @jawaraw. Press references link to original articles. Fashion house trademarks belong to their respective owners. Jawara Wauchope is represented by Art Partner.
